Rep Your Favorite Team in Style
For football fans, few things feel as exciting as putting on your favorite team’s jersey on game day. Whether you’re cheering from the stadium, tailgating or watching at home, wearing an official NFL jersey connects you to your team and its legacy. But with so many online retailers and an unfortunate abundance of counterfeits, it’s important to know exactly where to buy NFL jerseys online and how to tell the real thing from a knockoff.
The Best Places to Buy Licensed NFL Jerseys Online
1. NFL Shop
The official NFL Shop is the league’s primary online store. It carries jerseys for every team, along with customizable options so you can add your name or favorite number. The NFL Shop frequently runs promotions around the season kickoff, the playoffs and the Super Bowl. Shopping here guarantees that every item is officially licensed.
2. Fanatics
Fanatics is one of the largest online sports retailers and partners directly with the NFL. The site offers a wide range of jersey styles—from Nike Elite Authentic jerseys to more budget-friendly Nike Game jerseys. Fanatics also has an excellent return policy and FanCash rewards, which can be applied to future purchases across its network of sports stores.
3. Team Websites
Every NFL team has its own official online store, often powered by Fanatics. Buying directly from a team store ensures you’re getting licensed gear while also supporting your team. These sites sometimes carry exclusive items, like special edition jerseys or throwback collections, that aren’t available anywhere else.
4. Major Retailers
Stores like Dick’s Sporting Goods, Lids and even Amazon (through officially licensed sellers) offer NFL jerseys online. However, if you go the Amazon route, always check that the product is listed as “officially licensed" and sold by a reputable source such as NFL Shop or Fanatics, not a third-party vendor.
How to Tell an Authentic Jersey from a Knockoff
With the popularity of NFL gear, counterfeit jerseys are everywhere. Here are some tips to avoid wasting money on a fake:
- Price. Authentic jerseys usually retail between $100–$350 depending on the tier (Nike Game, Limited or Elite). If you see a “brand new" jersey for $30–$50, it’s almost certainly fake.
- Official tags. Licensed jerseys will come with official NFL/Nike hangtags and a sewn-on NFL shield at the collar. Counterfeits often skip these details or use poor-quality replicas.
- Quality of stitching. Authentic jerseys feature clean, reinforced stitching. Knockoffs may have frayed threads, uneven lettering, or misaligned numbers.
- Logos and branding. Genuine jerseys have the Nike swoosh embroidered on the sleeves and the official NFL shield logo. Fake jerseys may print or iron these on, and sometimes they’re off-center or the wrong size.
- Seller reputation. Always buy from trusted sites like NFL Shop, Fanatics or a team’s official store. Be wary of shady websites with overly generic names (e.g., “cheapNFLjerseys.com").
Other Types of Official NFL Merchandise
Jerseys are just the beginning. Licensed NFL shops carry a wide variety of gear and collectibles, so you can rep your team in every aspect of your life. Here are some of the most popular categories:
- Apparel. You can also get hoodies, t-shirts, jackets, polos and hats. These are great for fans who want to support their team in a more casual way.
- Headwear. From snapbacks to beanies, team hats are some of the most iconic pieces of NFL gear.
- Home and office decor. Did you know you can get blankets, pillows, wall art, flags and even office supplies featuring team logos? They're perfect for turning a space into a fan cave.
- Collectibles. Autographed footballs, helmets, trading cards and commemorative Super Bowl merchandise.
- Tailgating gear. Get team-branded coolers, chairs, tents and grills—everything you need for the perfect pre-game setup.
- Kids and baby gear. Even your kids can get jerseys, onesies and toys.
- On-field accessories. Playing your own games? Get gloves, socks and cleats modeled after the ones players wear.
Get Ready for the Season
Buying a licensed NFL jersey online doesn’t have to be overwhelming. By sticking to trusted retailers you’ll know you’re getting the real deal. Watch out for suspiciously low prices and poor-quality details, as those are the biggest giveaways of counterfeit merchandise.
Once you’ve secured your authentic jersey, don’t forget that there’s a whole world of licensed NFL merchandise out there. From hats and hoodies to home décor and collectibles, the options are endless for showing off your team pride year-round.
Whether you’re dressing for game day or adding to your fan cave, investing in authentic NFL gear ensures your money supports the teams and players you love—while keeping your style true to the sport.